Steve Jobs 10 Rule of Success by Cameron Ross

Author:Cameron, Ross [Cameron, Ross]
Language: eng
Format: mobi
Publisher: AMS Publishing Group
Published: 2016-01-07T18:30:00+00:00

7. Be Proud Of Your Products

Jobs understood that if you do not believe in your products, no one will. Steve Jobs was always exceedingly proud of his product, as well as, its designs, and that is one of the reasons why Apple remains one of the most successful companies in the world. Entrepreneurs are able to see a product’s potential from different eyes. . As an innovator it is important to see beyond that pre-existing pattern of life, and to know when there is a market for a new product or concept. After all, you would not put effort and time into something that you believe is worthless, would you?

One of the reasons why high quality products generally sell well is because those who have produced them firmly believe that they have created the best product. By having reputable manufacturers, the consumer becomes better convinced that the product they are interested in buying is dependable. Jobs’ obvious pride towards Apple is clear when he states “our goal is to make the best personal computers in the world, and make products we are proud to sell to our families and friends”, but Jobs does not simply promote his product with pride. He promotes it with honesty, as shown when he says, “I have to tell you there’s some stuff in our industry that we wouldn’t be proud to ship,” and, “that we wouldn’t be proud to recommend to our family and friends.” This honesty does more than help potential customers trust Apple, it also brings up an interesting point: do not create something that you would not recommend to family and friends. Regardless of how crazy your idea may seem, always believe in yourself and your ideas.

Generally, the opinions that matter the most are the ones that come from the people who are closest to us. When you consider friends and family in your work, the quality of the product goes up which makes success far more achievable.

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